Bernard Roux is an award-winning writer/director who brings a painter’s precision and emotional depth to his films and stories, crafting worlds where love and redemption flicker amid chaos and heartbreak.
Known for cinematic storytelling, calculated art direction, and a distinctive sense of humor. His work is bold, choreographed, and unapologetically human, turning everyday moments into worlds that feel authentic, elevated, and beautifully composed.
Bernie has directed campaigns across USA, Asia, Europe, and Africa, partnering with leading agencies and has directed campaigns for global icons such as Coca-Cola, IKEA, LEGO, Samsonite, and KFC, his work has been honored with multiple international awards, including Cannes Lions, Clio, Epica, D&AD, Eurobest, and New York Festivals, among many others.
Whether crafting comedic slow-motion chaos or stylized visual poetry, he approaches every project with precision, empathy, and an obsession for craft.
As a writer he explores the fragile beauty within violence, love, and redemption, blending neo-noir aesthetics with deeply human emotion. His characters often live on society’s edges, flawed and broken, yearning for connection and transcendence, exploring the tension between sin and salvation. Characters that dwell in the shadows , where love exists as both weapon and salvation, where violence becomes poetry and loss gives birth to transcendence.
Roux’s style is instantly recognizable: rich in atmosphere and tone, fearless in execution.
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